Penn State Athletics Submits Beaver Stadium Liquor Plan to Legal Affairs and Compliance Committee
UNIVERSITY PARK, Pennsylvania.–On Monday, Penn State Intercollegiate Athletics (ICA) presented to the Legal and Compliance Committee of the Penn State Board of Directors a proposal to sell alcohol to the general public at Beaver Stadium. As previously acknowledged, the expansion of liquor sales at Beaver Stadium has been considered and the University and the CIA have plans in place for this possibility. The University will still need to obtain full board approval and other necessary approvals before proceeding.
Penn State Athletics is constantly looking for ways to provide additional fan gear to enhance the game day experience. The Beaver Stadium 2021 review suggested there was an ever-increasing need to improve the fan experience and amenities at a historic venue such as Beaver Stadium, one of which being the addition the sale of alcohol in the stadium. Revenue generated from the sale of alcohol will be used for deferred maintenance projects at Beaver Stadium.
Intercollegiate Athletics has offered alcohol for purchase in the club and suite areas of Beaver Stadium and Pegula Ice Arena since 2016, while the Bryce Jordan Center has sold alcohol at select external events since 2015. which has proven to be safe and successful.
The ICA has partnered with OVG hotel group to explore establishing, implementing and maintaining a plan for responsible drinking at football games. The liquor plan includes certified and trained vendors, identity monitoring, and vendor locations independent of concession stands.
All patrons 21 and over who purchase alcohol will be required to present proper identification to obtain a wristband. Additionally, all credentials will be scanned to confirm that they are legitimate. All vendors and employees will have completed RAMP (Responsible Alcohol Stewardship Program) training and certification. This approach means that everyone who buys alcohol will be identified and a maximum of two drinks per person can be purchased at a time. Employees undergoing training will also learn alcohol uptake rate factors and intervention techniques to help identify customers who may need assistance. Additionally, all sports and game day staff will be asked to immediately report any inappropriate behavior or violations.
Various studies conducted at institutions across the country have shown that controlled alcohol sales have contributed to a decrease in alcohol-related incidents in venues that have instituted alcohol sales. Service will end at the end of the third quarter and all alcohol will remain in controlled areas for ICA events.
The University currently holds licenses to serve alcoholic beverages at Medlar Field at Lubrano Park, Beaver Stadium, Pegula Ice Arena, Penn State golf courses, and the Bryce Jordan Center.
If approved, Penn State would join eight other current Big Ten schools successfully selling beer and/or wine in public areas at its home football games and about half of schools in the Power 5 conferences selling beer and/or wine. beer and/or wine at their home football games. to fall. Experiences from other universities informed the plan proposed by the University for consideration by the Board of Trustees.